DWA is an advertising agency that delivers data-driven media and marketing services to many of the world’s leading technology companies. As DWA itself grew across eight offices in the U.S., U.K., Germany, Australia, Singapore, China and India, six instances of Sage 50, and a QuickBooks application used in the U.S., meant laborious consolidation of global financials and limited visibility into key metrics.
Founded in London in 2012 with a website and later a mobile app that offers high quality food delivery from local restaurants and chains that don’t have a delivery service, Deliveroo’s service quickly gained traction, but its existing software system couldn’t handle its requirements for managing subsidiaries and global financial consolidation. As it expanded from four countries to 12, it needed financial software that could scale with it.
Disparate legacy applications and spreadsheets could no longer support the complex business model of fast-growing, global medical device manufacturer P3 Medical—a model that involved the manufacture and assembly of its products, and direct and indirect sales in 40 countries. Manual processes wasted time and money, and poor visibility into inventory (some 4,000 SKUs) and sales orders caused stockouts and slowed deliveries.
Rich Williams, President of Groupon North America, explains the importance of mitigating risk in their business model and having a precise system like NetSuite to allow bigger bets.